Advertising For An Affiliate Product

I installed this this evening and it is now live (I think – let’s see?)

The product that is advertised looks like a good product to me, and I didn’t mind advertising for it. Well, it is busy getting published at the moment – I get the message “This live event will commence in a few moments.”

Cool, considering that it is just a video I put together this afternoon! :=D

But the best part is here – what I am writing about is not the product you see in the advert, it is the tool I used to make the video + advert and get it to Google place # 1 (see below):

copywritingforwebsites-net-google-place-1-for-swiss-easy-ecom-formula

Place 1 in Google and the link for the product on the picture here is live (but the offer is not yet available – only next Wednesday 8th March at 15:00 CET).

Now that I have done a few of these, the time required is also not huge. The first one took about 5 hours, but that was because I had to invent the concept and then the video from still shots. On another one I did a few days later, I was finished in about 90 minutes including waiting for the system to get through to Google, but the video was already done. The catch is, that it is supposed to be original content, so you either have to rewrite the content, or develop something yourself that is pertinent. A clue, if you start this out, is that when I was looking at the first ten entries for this product, eight of the first ten were reviews – so guess what you need to call your YouTube video and the Google advert: “XYZ Product Review”!

If you want to get the product that does this, it is called “Live Action Profits 2.0” and you can find it at http://liveactionprofits2.com/ – that is not an affiliate link, it goes straight to the home page. The present price is $27 or $29, I paid a lot less in a special offer. What you get is a pdf written in a sort of homey style (not as bad as mine, though), but IT WORKS!

If you buy it, contact me and I will tell you what I did to get around the Wirecast problem. It is not difficult and not that expensive (about $10).

Hello New World!

“Hello New World” indeed!

Well, that is not so accurate, since Copywriting for Websites has been online for some time (since January 2007!). On the other hand, the original site (and you can see the contents via the page Directory of the Static Site) was a fixed site, containing much good information for someone wanting to become an article writer, but “static”. No changes. No movement. No interplay. Dead!

Anyway, the new site is a blog, and that invites interaction between you and me. I hope you will take advantage of the opportunity to give me feedback.

Who is “me”? My name is Craig Hesser, and I am a German speaking American English as my native language. I have long years of writing experience in the liberal arts as a student, as a technical expert in petroleum refining and petrochemicals, and as a technical and management consultant in many fields. I have seen much of the world – six continents – and have worked on five of them. I have formal training in things such as SAP enterprise controlling and customer relationship management in addition to the more traditional things that come out of my background as an engineer. I live in central Switzerland with my wife and two Labradors and one 18-year-old cat.

This site is about content – and specifically, how I can best supply you with original, unique, unadulterated, accurate content for your website or other kinds of off-line requirements. If you are interested in something other than content, then please visit http://jimmycraig.info/ or http://jimmycraigwebsites.ch/

If you have any questions, or if you want some content in an unusual format (brochures, content for an annual report, technical descriptions for the trade, etc.), or as traditional technical writing, please let me know and we can continue from there.

I propose that you contact me via the contact form in the sidebar – that will get to me essentially immediately (assuming I am online) without any glitches due to google mail censors, etc. On the contact page, you will find other ways to contact me, but the form is your best bet.

Thanks for reading this far, and I hope to see you as a valued client in the near future.

Craig Hesser
http://copywritingforwebsites.net/

Hello New World!

Web Content Copywriting

Web Content Copywriting

web content writing

Hi there, I guess this subject really gets down to the basis of copywriting for websites – what it is and how to do it.

First, let’s talk about the definition of copywriting. Wikipedia says: “Copywriting is the act of writing copy for the purpose of marketing and advertising a person, business, opinion or idea.
The purpose of marketing copy, or promotional text, is to persuade the reader, listener or viewer to act — for example, to buy a product or subscribe to a certain viewpoint.” ref http://en.wikipedia.org/wiki/Copywriting.

Wikipedia continues to say (with some editing by me): “Copywriters are used to help create direct mail pieces, taglines, jingle lyrics, web page content, online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media. Copy can also appear in social media content including blog posts, tweets, and social-networking site posts.

“Content writing on websites [my main subject here] may include among its objectives the achievement of higher rankings in search engines. Known as “organic” search engine optimization (SEO), this practice involves the strategic placement and repetition of keywords and keyword phrases on web pages, [while] writing in a manner that human readers would consider normal.”

In my business – “Copywriting for Websites” or “C4W” – the definition is taken a little more broadly. In addition to the uses listed by Wikipedia, we will write “content” for you which is not specifically aimed at any particular product, but which might touch on the edges of what you want to sell. An example: we could write one or more articles about what the mechanisms of weight loss are, although your specific subject might be “Weight Control Using X-Y-Z Diet Pills.” This seems to be the type of content that Google is looking for these days – real content and not advertising copy, nor re-hashed (“spun”) articles that have been around for years and are present on tens or hundreds of websites.

As you have probably seen in our lead article, “Technical” Means What?, we are specialising in technical content. There are two main reasons for this: (1) I am an engineer and have spent my entire first three careers dealing with technical things, so I understand them reasonably well, and (2) quite frankly, it brings more money on an hourly basis than run-of-the-mill content writing. The reason for number (2) above is that there are not so many people who are knowledgable about technical items, and who are willing and able to write about them. There is an unfortunate situation here – typically, technically gifted people can not write well, and gifted writers often do not understand technical things. My background is “liberal arts” with two teachers for parents who were sticklers about using good English, even at home. Add to that growing up in the southeastern USA, where the liberal arts education is usually stronger than the mathematical/technical education. Also, a well-rounded liberal high school education at Phillips Academy in Andover, Mass. did not hurt, nor did some continuing liberal arts education in University (Antioch College, Univ. of Kansas, Pepperdine University).

Needless to say, we would enjoy having the opportunity to help you out with your projects, whatever they might be. If this sounds interesting for you, the most sure way to contact us is using the form on the right that says “Contact Us Here.”

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Web Content Copywriting


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