What Else Do We Do?

Hello again,

As you have guessed from reading this material, our main goal is writing copy for other people. We have another activity that is related, but not exactly the same. That is website authoring (or creation, if you prefer).

We build new websites and rebuild old sites that have good content but poor structure for other people. This requires some technical skills in the website area, and some intrinsic feel for the attractiveness of a site, and what will cause a surfer to stop and look. We also provide bits and pieces of content here and there when the owner is slow or cannot or will not write copy for his own website. Most of this (but certainly not all) is essentially stuff that we have written before, just adjusted as necessary to fit the current assignment. It is often intended as a prod to get the owner to provide his own content, and sometimes is even in the form of a conversation (Q & A) with the owner. For example,

“Hi Charley (ficticious name), in order to get this part done, we need some background on you and Mable, and maybe a couple of photographs as well. Can you get this for me? Thanks!”

So you get the idea. Our websites are mostly WordPress documents, because we feel that the WP package offers such an advantage in intrinsic SEO already present in the basics of the blog that it is foolish to try to re-create that. There are also thousands of plugins that allow the expansion of a WP blog in any direction. It is also open source, so that there are many different opinions involved in and options available to determine how your specific system should work.

You don’t want a blog? To be honest, neither do we, but the WP system is so fexible that there are many WordPress websites out there that are not dynamic and do not look like a blog. One recent example: http://bewtag.com/. An older example that does look like a blog, but really is not used that way, is here: http://bandb-umbria.com/.

We even have a special offer for owners of B&B’s, small hotels and such. Essentially, they are offered a free website on a format of their own choosing (they can choose the theme and have a say in the customisation of the theme), with the only proviso being that they promise to use our full-time maintenance service for at least 12 months. This service provides a free domain name, hosting, unlimited email service, and maintenance by us for the complete system for the period of the service. We think this is a good deal. To help sell it, we put a demonstration website together for a website for our B&B (now closed) in central Italy. You will find the demo at http://craigspage.info/.

If this sounds interesting to you, you can either use the form in the righthand column here, the form on the website at Craig’s Page dot info, or go to our home website http://jimmycraig.info/freewebsite/ and find a form or the email address there. There is no obligation to ask for more information!

What Else Do We Do?

Copy Writing Logic

Copy Writing Logic – Why You Need To Use Logical Reasoning In Your Copy

The Logical Process

Logical reasoning needs to be an important part of your copywriting product. The reason is simple to understand for a technical reader: when you write logically, then the content is simpler to understand for your reader. Example: 1 leads to 2, 2 leads to 3, 3 leads to 4, so – in a compact form – 1 ultimately leads to 4.

How can you organise your content logically? Well, I have to assume that if you are writing technical copy, you have to have a technical understanding of your subject matter, and that you have a goal in the content you are creating. Most technical articles have a common theme that is

  1. Describe the problem or goal
  2. Discuss the alternative solutions
  3. Sum up the plusses and minuses of each potential solution, and select the optium solution

Don’t forget to use actual (and current) technical information to support your discussions; this is a critical mistake that some authors make. Think of it this way – you are proposing a solution to a problem that must function, and it must be based on realisable premises. It is senseless to propose building a factory to produce copper on Mars if you can not provide a reasonable method to transport the copper to the potential users.

This is – in theory – child’s play, but there are usually complications that make the whole exercise more interesting. For example, what otherwise would be an optimum solution may not be feasible for non-technical reasons (community opinion or acceptance, cost, availability of resources – material and human, etc.). The clue here is to go about your “business” in a logical manner, discuss the constraints and restraints as well as the benefits, and make a logical selection that your logic train can support.

Another Direction

There are other types of content to consider, such as discussions of current results in research and development. Here, it is more logical to make your copy rich in actual results from the “owner” of the idea, as much as possible. Sometimes this is relatively easy, if the owner has published information in, for example, technical writings or patent applications. But you need to be careful here, there are some limits in what the idea’s owner will publish, and the limits often fall somewhere between incomplete and misleading. This is a natural urge to cover the critical parts of the owner’s work so that others can not steal the idea, and possibly come to market faster and with improvements on the original idea. On the other hand, the owner may also be willing to dicuss the concepts involved with you in exchange for certain inclusions in your content. This can be a positive development for both parties – the owner gets more publicity, and the copywriter gets better information.

Writing Style

Even articles that are based on strong content and logic are more widely read if they are entertaining as well as technically correct. That makes it important to use a writing style that is both clear enough to be technically understandable, and at the same time friendly and open. You need to remember this: on the websites where your work may be published, if the readers get bored or confused, they will leave. Once they are gone, it is very unlikely you will get them back again. One thing that helps retain readers is images. If there are accurate and applicable images, use them liberally in your content.

If you have questions or comments, please feel free to write a comment to this article. I welcome your input!

Jimmy Craig Hesser
Copywriting for Websites dot NET or COM

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Web Content Copywriting

Web Content Copywriting

web content writing

Hi there, I guess this subject really gets down to the basis of copywriting for websites – what it is and how to do it.

First, let’s talk about the definition of copywriting. Wikipedia says: “Copywriting is the act of writing copy for the purpose of marketing and advertising a person, business, opinion or idea.
The purpose of marketing copy, or promotional text, is to persuade the reader, listener or viewer to act — for example, to buy a product or subscribe to a certain viewpoint.” ref http://en.wikipedia.org/wiki/Copywriting.

Wikipedia continues to say (with some editing by me): “Copywriters are used to help create direct mail pieces, taglines, jingle lyrics, web page content, online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media. Copy can also appear in social media content including blog posts, tweets, and social-networking site posts.

“Content writing on websites [my main subject here] may include among its objectives the achievement of higher rankings in search engines. Known as “organic” search engine optimization (SEO), this practice involves the strategic placement and repetition of keywords and keyword phrases on web pages, [while] writing in a manner that human readers would consider normal.”

In my business – “Copywriting for Websites” or “C4W” – the definition is taken a little more broadly. In addition to the uses listed by Wikipedia, we will write “content” for you which is not specifically aimed at any particular product, but which might touch on the edges of what you want to sell. An example: we could write one or more articles about what the mechanisms of weight loss are, although your specific subject might be “Weight Control Using X-Y-Z Diet Pills.” This seems to be the type of content that Google is looking for these days – real content and not advertising copy, nor re-hashed (“spun”) articles that have been around for years and are present on tens or hundreds of websites.

As you have probably seen in our lead article, “Technical” Means What?, we are specialising in technical content. There are two main reasons for this: (1) I am an engineer and have spent my entire first three careers dealing with technical things, so I understand them reasonably well, and (2) quite frankly, it brings more money on an hourly basis than run-of-the-mill content writing. The reason for number (2) above is that there are not so many people who are knowledgable about technical items, and who are willing and able to write about them. There is an unfortunate situation here – typically, technically gifted people can not write well, and gifted writers often do not understand technical things. My background is “liberal arts” with two teachers for parents who were sticklers about using good English, even at home. Add to that growing up in the southeastern USA, where the liberal arts education is usually stronger than the mathematical/technical education. Also, a well-rounded liberal high school education at Phillips Academy in Andover, Mass. did not hurt, nor did some continuing liberal arts education in University (Antioch College, Univ. of Kansas, Pepperdine University).

Needless to say, we would enjoy having the opportunity to help you out with your projects, whatever they might be. If this sounds interesting for you, the most sure way to contact us is using the form on the right that says “Contact Us Here.”

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Web Content Copywriting

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