Life on Mars

Hi everybody,

I did not know that this “movement” existed until just recently. Being an avid science fiction and science fact fan, I am really surprised that I did not know, and that is why I am placing this post in the blog.

I have an interesting theory about how I will experience this trip. I expect that I will be able to experience the trip vicariously through the entertainment electronics of the future. It will be like being along for the ride, but without the physical bodily stress that I probably would not be able to withstand at that time.

THE MARS UNDERGROUND 2013 –

Go directly to youtube here: http://youtu.be/sB1eyHHo1Fs

Cheers!

21 December, 2014. Well, “no cheers”. I was dismayed to discover that the owners of the Mars Underground video unfortunately – at least for us – decided to restrict circulation of the video to a small circle known as “private.” However, being a determined researcher, I discovered that there was a good reason for that decision. The reason was that there is a newly updated version, released in October, 2014 (see below).

THE MARS UNDERGROUND – 2014

To go to the video directly, navigate to http://youtu.be/tcTZvNLL0-w

What Else Do We Do?

Hello again,

As you have guessed from reading this material, our main goal is writing copy for other people. We have another activity that is related, but not exactly the same. That is website authoring (or creation, if you prefer).

We build new websites and rebuild old sites that have good content but poor structure for other people. This requires some technical skills in the website area, and some intrinsic feel for the attractiveness of a site, and what will cause a surfer to stop and look. We also provide bits and pieces of content here and there when the owner is slow or cannot or will not write copy for his own website. Most of this (but certainly not all) is essentially stuff that we have written before, just adjusted as necessary to fit the current assignment. It is often intended as a prod to get the owner to provide his own content, and sometimes is even in the form of a conversation (Q & A) with the owner. For example,

“Hi Charley (ficticious name), in order to get this part done, we need some background on you and Mable, and maybe a couple of photographs as well. Can you get this for me? Thanks!”

So you get the idea. Our websites are mostly WordPress documents, because we feel that the WP package offers such an advantage in intrinsic SEO already present in the basics of the blog that it is foolish to try to re-create that. There are also thousands of plugins that allow the expansion of a WP blog in any direction. It is also open source, so that there are many different opinions involved in and options available to determine how your specific system should work.

You don’t want a blog? To be honest, neither do we, but the WP system is so fexible that there are many WordPress websites out there that are not dynamic and do not look like a blog. One recent example: http://bewtag.com/. An older example that does look like a blog, but really is not used that way, is here: http://bandb-umbria.com/.

We even have a special offer for owners of B&B’s, small hotels and such. Essentially, they are offered a free website on a format of their own choosing (they can choose the theme and have a say in the customisation of the theme), with the only proviso being that they promise to use our full-time maintenance service for at least 12 months. This service provides a free domain name, hosting, unlimited email service, and maintenance by us for the complete system for the period of the service. We think this is a good deal. To help sell it, we put a demonstration website together for a website for our B&B (now closed) in central Italy. You will find the demo at http://craigspage.info/.

If this sounds interesting to you, you can either use the form in the righthand column here, the form on the website at Craig’s Page dot info, or go to our home website http://jimmycraig.info/freewebsite/ and find a form or the email address there. There is no obligation to ask for more information!

What Else Do We Do?

Web Content Copywriting

Web Content Copywriting

web content writing

Hi there, I guess this subject really gets down to the basis of copywriting for websites – what it is and how to do it.

First, let’s talk about the definition of copywriting. Wikipedia says: “Copywriting is the act of writing copy for the purpose of marketing and advertising a person, business, opinion or idea.
The purpose of marketing copy, or promotional text, is to persuade the reader, listener or viewer to act — for example, to buy a product or subscribe to a certain viewpoint.” ref http://en.wikipedia.org/wiki/Copywriting.

Wikipedia continues to say (with some editing by me): “Copywriters are used to help create direct mail pieces, taglines, jingle lyrics, web page content, online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media. Copy can also appear in social media content including blog posts, tweets, and social-networking site posts.

“Content writing on websites [my main subject here] may include among its objectives the achievement of higher rankings in search engines. Known as “organic” search engine optimization (SEO), this practice involves the strategic placement and repetition of keywords and keyword phrases on web pages, [while] writing in a manner that human readers would consider normal.”

In my business – “Copywriting for Websites” or “C4W” – the definition is taken a little more broadly. In addition to the uses listed by Wikipedia, we will write “content” for you which is not specifically aimed at any particular product, but which might touch on the edges of what you want to sell. An example: we could write one or more articles about what the mechanisms of weight loss are, although your specific subject might be “Weight Control Using X-Y-Z Diet Pills.” This seems to be the type of content that Google is looking for these days – real content and not advertising copy, nor re-hashed (“spun”) articles that have been around for years and are present on tens or hundreds of websites.

As you have probably seen in our lead article, “Technical” Means What?, we are specialising in technical content. There are two main reasons for this: (1) I am an engineer and have spent my entire first three careers dealing with technical things, so I understand them reasonably well, and (2) quite frankly, it brings more money on an hourly basis than run-of-the-mill content writing. The reason for number (2) above is that there are not so many people who are knowledgable about technical items, and who are willing and able to write about them. There is an unfortunate situation here – typically, technically gifted people can not write well, and gifted writers often do not understand technical things. My background is “liberal arts” with two teachers for parents who were sticklers about using good English, even at home. Add to that growing up in the southeastern USA, where the liberal arts education is usually stronger than the mathematical/technical education. Also, a well-rounded liberal high school education at Phillips Academy in Andover, Mass. did not hurt, nor did some continuing liberal arts education in University (Antioch College, Univ. of Kansas, Pepperdine University).

Needless to say, we would enjoy having the opportunity to help you out with your projects, whatever they might be. If this sounds interesting for you, the most sure way to contact us is using the form on the right that says “Contact Us Here.”

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Web Content Copywriting


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