Advertising For An Affiliate Product

I installed this this evening and it is now live (I think – let’s see?)

The product that is advertised looks like a good product to me, and I didn’t mind advertising for it. Well, it is busy getting published at the moment – I get the message “This live event will commence in a few moments.”

Cool, considering that it is just a video I put together this afternoon! :=D

But the best part is here – what I am writing about is not the product you see in the advert, it is the tool I used to make the video + advert and get it to Google place # 1 (see below):

copywritingforwebsites-net-google-place-1-for-swiss-easy-ecom-formula

Place 1 in Google and the link for the product on the picture here is live (but the offer is not yet available – only next Wednesday 8th March at 15:00 CET).

Now that I have done a few of these, the time required is also not huge. The first one took about 5 hours, but that was because I had to invent the concept and then the video from still shots. On another one I did a few days later, I was finished in about 90 minutes including waiting for the system to get through to Google, but the video was already done. The catch is, that it is supposed to be original content, so you either have to rewrite the content, or develop something yourself that is pertinent. A clue, if you start this out, is that when I was looking at the first ten entries for this product, eight of the first ten were reviews – so guess what you need to call your YouTube video and the Google advert: “XYZ Product Review”!

If you want to get the product that does this, it is called “Live Action Profits 2.0” and you can find it at http://liveactionprofits2.com/ – that is not an affiliate link, it goes straight to the home page. The present price is $27 or $29, I paid a lot less in a special offer. What you get is a pdf written in a sort of homey style (not as bad as mine, though), but IT WORKS!

If you buy it, contact me and I will tell you what I did to get around the Wirecast problem. It is not difficult and not that expensive (about $10).

Copywriting For Hard Copy

copywriting-for-hard-copy

Copywriting For Hard Copy

Hello, this is Craig again.

Copywriting for Websites was working on an unusual client project recently. It falls somewhere between ghost writing (where the writer creates a document to be published under the client’s name) and translation from “foreign English” to standard English. All of this comes under the category of copywriting for hardcopy clients.

A little more information is required, without naming the client, so that you understand the circumstances a little better.

The client is a technical company, working in both engineering and hardware construction. The company is located in a non-English-speaking European country. Their personnel are predominantly from the home country and from other areas where English is not a native language. To make things easier to understand, lets just call the country “Nirvana.” The Nirvanians speak their own language, Nirvanan. They are not really familiar with English except as a second (or maybe third) language on a job site.

The Nirvanian client has an older English brochure they use in their marketing and public relations activities. They used this in both Nirvana and for their activities in international areas. They feel that English is the most widely used language in their marketing area and their technical arena. Therefore, they desire a presentable brochure that the majority of their potential customers can read and understand. That’s why they came to Copywriting for Websites.

Because of the “Websites” part of our name, they were a little hesitant to approach C4W. However, our expertise in their technical area convinced them that we would be a good selection. Luckily, Craig has a little exposure to Nirvanan. That made communications with them easier. We negotiated a deal, and C4W started working on the project.

Because they were in the middle of a marketing personnel change, the project was strained in terms of coordination, but we got the job done. Also, there were changes in some of their existing client areas. That meant we were aiming at a target that was sometimes moving politically as we wrote. But we did get the job done.

What was involved? Basically, C4W went through the existing brochure as a first draft. In doing this, we cleaned up the English so there was a firm basis for understanding the work. We also clarified some inconsistencies and rectified some misstatements. Next, we discussed some modifications to the brochure. These made it more of a selling device than a simple recital of their work experience. We also agreed on some fundamental ideas. After that, we adapted the existing text to the new ideas. Then fit things together with some new information. Finally, we dropped some policitally inappropriate text.

All that is left now is a final read over the finished product. This will assure that we catch all the typos and logical mistakes. It will also make sure we are consistent with numbers and names and formats before it goes to the printer. We also had to coordinate the text with the visual images they want to use in the brochure.

Think you could do that? Of course you can, otherwise you wouldn’t have read this far down the page! 🙂 The catch is to have your own expertise niche, where you can provide a useful service. Then sell, sell, sell, based on your advantages.

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Copywriting For Hard Copy

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Out-Take

Out-Take

Hello everybody,

In addition to being a blooper, an “Out-Take” can be something that just isn’t relevant to the subject material. I did not intend to put irrelevant things on this blog, but I ran across this 100% by accident and it really grabbed me. If you’re not a C&W fan, I apologise, but that’s not the goal – please pay attention to the words.

Thank you Martina McBride. I have had my share of this kind of situation, and some times we made it though together, and sometimes we did not. Below are some names that fit my description – to keep from embarrassing the individuals, they are whited out, but you can see them if you roll over the area with your cursor.

Here’s my honour roll:

  • Susan Hesser
  • Jim Hesser
  • Anne Hesser
  • Karin Caulier
  • Elena Gueorguieva
  • Alexa Van de Ven
  • Maria Villena

I love you each and every one.

Out-Take
– updated 28.02.2016

“Technical” Means What?

“Technical” Means What?

In our site description on the blog header, we write “Your One-Stop Source for Unique Technical Website Content.” Now, I expect that you are pretty clear on “unique” and “website content”, but you are probably asking yourself “Technical means what?”

Well, there are a lot of diffferent “technical” areas that we can – and do – address. You can see some examples on this blog in the page called “Example Content Pages” and the pages below “Example Content Pages.”

What we covered there (to date) are:

  • a technical description of a new system for extracting geothermal energy from deep in the Earth’s crust. This was published in an online UK industry magazine called IF&P – Industrial Fuels and Power.
  • blog articles that address the petroleum refining industry in general, and specifically
    • a power play by a banking consortium to squeeze a refining company into new terms or bankruptcy,
    • what the decision process is to select the refining processes to produce different product slates (more gasoline, more light heating oil/Diesel fuel, etc.), and
    • some articles on technical details in the refining business
  • There are more to come, but I would rather write for you than just to sit here on one of my blogs! Drop me a line via the contact request form in the sidebar – I will answer as best I can.

“Technical” can cover a wide range of subjects, and I have experience with many different areas, including everthing that you do in a refinery or petrochemical plant, plus designing and building ports and mooring facilities, pipeline construction and operation, enterprise software systems like SAP and Oracle, website generation and repair (html, php, and WordPress are preferred, but flash sites can be fit in as well), commodities trading, joint venture management, project management, engineering in general, city and neighbourhood planning, project initiation and development, automobile construction, auto repairs, bicycles, motorcycles, household devices, wood- and metal-working, and so on…

Give it a whirl? Use the contact request form in the sidebar! Thanks!

“Technical” Means What?

Hello New World!

“Hello New World” indeed!

Well, that is not so accurate, since Copywriting for Websites has been online for some time (since January 2007!). On the other hand, the original site (and you can see the contents via the page Directory of the Static Site) was a fixed site, containing much good information for someone wanting to become an article writer, but “static”. No changes. No movement. No interplay. Dead!

Anyway, the new site is a blog, and that invites interaction between you and me. I hope you will take advantage of the opportunity to give me feedback.

Who is “me”? My name is Craig Hesser, and I am a German speaking American English as my native language. I have long years of writing experience in the liberal arts as a student, as a technical expert in petroleum refining and petrochemicals, and as a technical and management consultant in many fields. I have seen much of the world – six continents – and have worked on five of them. I have formal training in things such as SAP enterprise controlling and customer relationship management in addition to the more traditional things that come out of my background as an engineer. I live in central Switzerland with my wife and two Labradors and one 18-year-old cat.

This site is about content – and specifically, how I can best supply you with original, unique, unadulterated, accurate content for your website or other kinds of off-line requirements. If you are interested in something other than content, then please visit http://jimmycraig.info/ or http://jimmycraigwebsites.ch/

If you have any questions, or if you want some content in an unusual format (brochures, content for an annual report, technical descriptions for the trade, etc.), or as traditional technical writing, please let me know and we can continue from there.

I propose that you contact me via the contact form in the sidebar – that will get to me essentially immediately (assuming I am online) without any glitches due to google mail censors, etc. On the contact page, you will find other ways to contact me, but the form is your best bet.

Thanks for reading this far, and I hope to see you as a valued client in the near future.

Craig Hesser
http://copywritingforwebsites.net/

Hello New World!